Marketing Strategies for Independent Therapists: Thriving in the Face of Competition from Large Equity Firms

As an independent therapist, you may feel overwhelmed by the marketing prowess of large equity firms like BetterHealth and Rula. These companies have extensive resources and can invest heavily in advertising and promotion. However, by implementing targeted, authentic marketing strategies, you can effectively compete and ensure the long-term success of your practice. In this post, […]

Preserving the Soul of Therapy: How Independent Therapists Can Thrive in the Age of Online Mental Health Companies

The rise of equity-funded online mental health companies has presented a significant challenge for independent therapists. With their vast resources and marketing prowess, these companies will disrupt the traditional therapy landscape by paying therapists much lower salaries and grabbing your future clients. However, as an independent therapist, you have the power to preserve the essence […]